Based on a profound insight into the pain points of women wearing shoes, we have been deeply involved in the high-end women's shoe industry for 12 years, focusing on the core demands of urban women aged 25-45: they crave good-looking shoes, but are unwilling to endure the discomfort of grinding and pressing their feet; Shoes that need to adapt to diverse scenarios, but do not want to stockpile too many items for the shoe cabinet; Pursuing texture and style, while also paying attention to environmental protection and sustainability. Therefore, we abandon the industry's impetuosity of "emphasizing appearance over comfort" and "emphasizing marketing over quality", and focus on "soft shoes carrying elegance, comfortable travel without boundaries" to create a soft luxury women's shoe series that is suitable for all scenes.